-Discuss Terroirist (a daily wine blog)
-Look at some of your blog designs, Intro Posts and Aggregation Posts
-Discuss Writing Leads
-Discuss Social Media and Journalism
-Introduction to Web Analytics
Due Sunday, Feb. 28 by 10 p.m.:
–Post 2: Aggregation Post (25 points)
–Post 3: Free Choice (25 points)
-Read JournalismNext Chap 10 – “Managing news as a conversation”
–Post 4: Q & A with Photo (50 points) and another Free Post (25 points) will be due Sunday, Mar. 13 at 10 p.m.
After the headline, your lead – a simple, clear statement consisting of the first few sentences of your story – is the most important part of your article.
A lead must:
- Pull the reader in.
- Convey the basic information (who, what, where, when, why and how)
- Include only the most important information
- Tell the reader what is unusual or unique
- Focus on people doing things
- Tell reader why they should care
- Be accurate
If your lead isn’t compelling, chances are your reader will go elsewhere.
There are many ways to craft a lead. Two of most common leads are 1.) the hard news (or inverted pyramid) lead and 2) the delayed (or anecdotal) lead.
A hard news lead answers the basic information: who, what, where, when and why in the first paragraph. It is usually short, often fewer than 25 words, unless you use two sentences. Take a look at this example from the New York Times.
A delayed lead often sets the stage with some concrete details, incorporates a good quote, or sets a scene before conveying the basic information. Take a look at this example about figure skating in the last Olympics.
But there are also other ways to write a lead; for examples, see How to Write a Lead Like a Professional Blogger.
What: Bostonians are jumping out of window into giant snow banks and posting videos on social media. The mayor is concerned. He wants it to stop.
Where: Boston, Mass.
When: At press conference yesterday
Who: Boston Mayor Marty Walsh
Why: There are 8 foot snow drifts. People are going a little stir-crazy. They may seriously injury themselves or even die.
Quote: “This isn’t Loon Mountain, this is the city of Boston, where we’re trying to remove snow off of the street and it becomes very dangerous. And the last thing we want to do is respond to an emergency call where somebody jumped out of the window because they thought it was a funny thing to do,” Walsh said.
Social Media and Journalism
How can journalists use social media? Using Twitter as example:
You can ask the same question for other platforms…
How can you use social media to report, promote your work and connect with others who are passionate about your blog topic?
That’s for you to figure out.
What you do now is practice and experience for the future.
For example, this Rowan graduate turned passion and experience in social media into a job.
Intro To Web Analytics
Journalists live in an age of the big board. So they must understand how, when and where people get their news. But understanding how the web works also involves going beyond the common knowledge and practice.
“To build your audience online, you need to analyze what you publish, what your readers like and don’t like, and then do more of what they like. You also need to make sure that your content, especially content your current readers have shown interest in, can be found by new audiences through search and shared through social media.” – JournalismNext
Some basic terminology:
-top posts and pages – most visited posts and sub pages
-page views – total number of pages viewed in a given time period
-visits – number of times everyone accesses a website
-unique visitors – number of computers that access a website
-referrers – where your traffic comes from; links to your site)
-search engine terms or queries – what words people searched to get to website
-subscribers – individuals who subscribe or follow your posts (get information via feeds or email alerts)
-clicks – URLs that readers click to go away from your site
Search Engine Optimization (SEO) – understanding how to optimize your web content so it can be found by search engines.
“Google Juice” Top 10 Most Important Google News Ranking Factors
Get to know your WordPress.com stats